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news & commentary


C-3PO Is Your New Audience: Welcome to Marketing for Machines
Extending reach digitally is no longer enough because the next “audience” may not even be human. Increasingly, your target is AI.

Chris Faw
Mar 172 min read


Bringing an Avatar to Poker Night
George is a real-time, 3D conversational AI avatar built on our This isn’t a chatbot. And he’s definitely not some pre-rendered AI video loop. Brand Genius platform. He moves. He reacts. He listens carefully. He pauses to think. He answers. In real time.

Gerard Kunkel
Feb 242 min read


Should the NFL make their halftime show "addressable"?
For the first time this year, there was an alternate halftime show streaming online. Viewership was well below the Bad Bunny halftime show version, but significant nonetheless.

Beth Plummer
Feb 192 min read
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