George is a real-time, 3D conversational AI avatar built on our This isn’t a chatbot. And he’s definitely not some pre-rendered AI video loop. Brand Genius platform. He moves. He reacts. He listens carefully. He pauses to think. He answers. In real time.

At a recent presentation, Gerard Kunkel focused briefly on the coming tectonic shift in media creativity and production that will be fostered in as a result of AI, and the tidal wave of individual user generated content (UGC). This post delves into a little more detail on why and how this is happening, and why media executives should not only pay close attention, but consider this in the strategies and investments.

I owe you an apology. Not for anything I’ve said — but for how  I’ve said it. You see, I’m a lifelong user of punctuation. A habitual deployer of commas. A respectful admirer of the hyphen. A confident, sometimes exuberant, wielder of the em dash. And yes, on occasion, a creative abuser of the ellipsis… This is not accidental. I started my career as a magazine designer. I lived in a world of leading, kerning, gutters, widows, orphans, and baseline grids. I sniffed glue - not