The Race to Build the Perfect Streaming Service

The Race to Build the Perfect Streaming Service

5/18/2020 — AdWeek reports on the rapidly evolving OTT video service marketplace as old and new OTT contenders battle for subscribers, 'There's no SVOD rulebook'—especially during a pandemic. Streamers are experimenting to find the right mix of library and original content, an intuitive interface and an aggressive marketing plan.


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