Some brands are reaping the benefit of homebound audiences

Some brands are reaping the benefit of homebound audiences

4/30/2020 — Ad Age reports this morning that some brands are reaping the benefit of homebound audiences. Spotify says “every day now looks like the weekend,” with TV and game console usage up 50 percent, while car and web listens are down. The music streaming service added 15 million monthly active users in the first quarter. After an initial drop-off in listeners in areas hard-hit by coronavirus

, audiences have rebounded. And they’re especially interested in stress-management tools, particularly searching for “chill” and “instrumental” tracks.

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