Pandora's SoundCheck Helps Advertisers Tune Up Performance
7/20/2020 -- Media Village reports this morning on Pandora's platform for audience insights called SoundCheck. The platform was originally conceived to help advertisers navigate the marketplace when COVID-19 shutdowns prompted consumers to quarantine and sent shockwaves through the economy. A
mong SoundCheck's biggest findings Park said, is that, right now, consumers want to hear from brands more, not less.