Nearly half of media buyers say New Fronts and Up Fronts should be combined

6-16-2020 -- AdAge is reporting today that the IAB has surveyed media buyers regarding the TV advertising industry's annual Up Fronts and New Fronts. According to the IAB, nearly half of media buyers say the New Fronts and Up Fronts should be combined. Combining the two marquee events would provide ad buyers with improved efficiencies in areas like cross-channel marketing, IAB sa

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