Millennials continue to fuel hard seltzer sales, with no ceiling in sight

8/27/2020 -- This morning, The Drum is reporting on the meteoric sales of hard seltzers. Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.


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