Microsoft Joins NBA to Personalize Games for Basketball Fans

Microsoft Joins NBA to Personalize Games for Basketball Fans

4/19/2020 — Bloomberg reports that Microsoft and the National Basketball Association unveiled a multiyear pact in which the league will adopt cloud computing and artificial intelligence services to personalize games and experiences for its legions of fans. The deal, to build a consumer-focused digital platform, will begin with the 2020-2021 season.

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