Michael Nathanson shares forecast on advertising for 2020

7/22/2020 — Media Village reports today on the 2020 advertising forecast following a presentation made by Michael Nathanson at a Jack Myers online conference on July 16. Nathanson's forecasts show that, at its low point, digital growth declined by 7% while television experienced a 29% decline. TV regained some of its momentum in June with Nathanson crediting the government stimulus and low interest rates for the rebound.


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