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  • Writer's pictureGerard Kunkel

Introducing Brand Genius from Next Media Partners

Enhance your advertising and marketing campaigns by having a fully automated conversation with your audience


At Next Media Partners, we're pioneers in merging cutting-edge technology with award-winning user experiences and innovative marketing strategies. Our NMP Brand Genius service encapsulates the transformative potential of conversational AI, redefining the advertising landscape.


What is Brand Genius?

Brand Genius is an AI-powered conversational marketing experience, embodied in a talking character representing your brand, product, or service. This digital human can take any form




and is finely trained to converse with your audience, perfectly aligning with your end-to-end marketing campaigns.


Bridging Traditional and Digital Marketing

Brand Genius seamlessly integrates traditional and digital marketing efforts, providing a unified interface for consumer interaction. Managed like an ad or marketing campaign, Brand Genius encourages consumers to connect with marketers through a digital human, making the engagement more personal and impactful. This integration uses Internet and Web standards combined with the latest in 3D rendering and AI cloud-based services. Our system connects TV, digital, and traditional ads with consumers through conversation, gathering valuable insights that help marketers understand their customers better, accurately provide marketing information, and enable follow-ups that deepen engagement and drive conversions.


Cost-Effective and Always Available

Brand Genius stands out for its cost-effectiveness. Deploying a Brand Genius is incredibly affordable, and these avatars work 24/7 without breaks, fatigue, or frustration. Whether on a computer, tablet, or mobile device, Brand Geniuses carry your message consistently and politely, ensuring your brand's voice is always heard. They require training only once and can be updated within minutes, offering flexibility and dynamism for marketers.


Custom Solutions for Unique Needs

At Next Media Partners, we offer tailored Brand Genius solutions. We handle the integration of your campaigns with our digital humans, customizing their knowledge, personality, and appearance to align perfectly with your brand. This bespoke service ensures that your Brand Genius not only represents but also enhances your brand image.


Data-Driven Insights

Our Brand Genius solution connects to a real-time database, recording valuable campaign information and insights from consumer interactions. These digital avatars collect essential data such as names, contact information, and more. Acting as research assistants, they gather insights and answer customer queries in an open-ended, conversational manner. These interactions can be analyzed to provide brand or product sentiment, product support insights, creative recommendations, and much more.


Versatile and Multilingual

We pride ourselves on the versatility of our Brand Geniuses. They can be designed to look and sound exactly as you desire, and they communicate in English, Spanish, and French, with more languages on the horizon. This flexibility allows for broad reach and personalized engagement across diverse markets.


Comprehensive Reporting and Dashboard

To ensure our clients fully leverage the insights gathered by Brand Geniuses, we build detailed reports and provide first-party data. We also create custom dashboards, enabling advertisers to review data and generate reports as needed. This transparency and accessibility empower marketers to make informed decisions based on real-time information.


Broad Potential, Immediate Applicability

The applications for Brand Genius are vast. These digital humans can exist on websites, mobile apps, or any internet-enabled device with a display and microphone. The future of marketing is interactive and conversational, and Brand Genius is leading the charge.

For those interested in exploring the capabilities of Brand Genius, Next Media Partners offers comprehensive consultations and demonstrations. Our service includes design consultation and setup, with simple campaigns available for a minimal fee. More complex integrations and custom avatars are also available, with ongoing service charges based on usage—typically just pennies per conversation.


Contact Us

Brand Genius is not just a concept; it's a reality available today. Contact Next Media Partners for more information, a demonstration, and a quote. Join us in revolutionizing the way brands connect with their audience through the power of conversational AI.


 

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