Consumers Don't Think Brands Should Stop Advertising During Coronavirus Pandemic

Consumers Don't Think Brands Should Stop Advertising During Coronavirus Pandemic

4-21-2020 -- eMarketer reports this morning that Consumers Don't Think Brands Should Stop Advertising During Coronavirus Pandemic. A March 2020 survey by GlobalWebIndex asked internet users in 13 markets whether brands should continue advertising as normal. Nearly 40% of US respondents ages 16 to 64 agreed, and a similar share (35%) were neutral, compared with 28% who disagreed.


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