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Brand Genius is Agentic Conversational AI that goes to work for marketers
Turn every ad into a
one-on-one
conversation
U.S. marketers pour nearly $400 billion into TV, digital and outdoor – but too often it’s still a monologue. Brand Genius – Next Media Partners’ AI-powered brand ambassador – flips the script – delivering two-way conversations that drive engagement, capture first-party insights and prove ROI.
Accessible via QR, web, mobile, CTV, social or search, Brand Genius extends your existing channels into interactive, campaign-personalized experiences. Behind every chat is a rich stream of opt-in data and attribution metrics that make your next campaign smarter.
Launch is turnkey – our experts handle avatar design, AI framework, personality scripting, data workflows, monitoring and reporting.
Ready to turn viewers into active participants?
Let's talk!
a complete marketing as a service solution...
...we put it all together so you can focus on your marketing goals
design
We work with you to design your campaign goal, character and personality design • Quick and Simple Discovery: We kick off with a deep dive into your brand voice, audience personas and campaign goals. • Persona Creation: Our writers and designers craft your AI character’s back-story, tone, look & feel (3D avatar, voice, name). • Design: We create your character – the appearance, the voice, the personality and place that character in an environment that all work together express your brand and your marketing campaign goals.
build
We build, integrate & test so you can focus on your marketing goals • AI Architecture & Training: We develop your agentic AI “brain,” fine-tuning intents, entities and response models on your content. • Knowledge Collection & Deployment: We gather your brand and campaign facts and train a custom model atop our generalized conversational AI framework. • System Integration: We work with you to connect your Brand Genius to your marketing campaigns on website, mobile, TV, social and search platforms, and even outdoor display. We also work with you to connect your incoming data to your CRM, analytics or data-warehouse. • QA & User Testing: Rigorous functional, UX and performance testing to guarantee a smooth launch.
deploy
We launch, monitor & optimize to increase your entire cross-media ROI • Multi-Channel Deployment: We manage rollout schedules, channel configurations and fail-over setups so you go live seamlessly. • Real-Time Monitoring: Daily health checks, conversational analytics dashboards and alerting on engagement, errors or dips in performance. • Reporting & Continuous Improvement: Monthly reports with engagement metrics, first-party data insights – plus iterative content tuning to drive even better ROI.
your unique brand, your unique character
