For legacy ad-supported media providers, there’s quiet storm brewing out there and it is showing no signs of diminishing anytime soon. We all know it’s there, even though it is not the first topic in the board deck or on the earnings call. The business is not broken, but the trajectory is clearly heading in the wrong direction. 2026 more than any other year at NAB should be the moment of realization for traditional media: “We can’t keep doing this the same way.” Digital c

Extending reach digitally is no longer enough because the next “audience” may not even be human. Increasingly, your target is AI.

George is a real-time, 3D conversational AI avatar built on our This isn’t a chatbot. And he’s definitely not some pre-rendered AI video loop. Brand Genius platform. He moves. He reacts. He listens carefully. He pauses to think. He answers. In real time.