At a recent presentation, Gerard Kunkel focused briefly on the coming tectonic shift in media creativity and production that will be fostered in as a result of AI, and the tidal wave of individual user generated content (UGC). This post delves into a little more detail on why and how this is happening, and why media executives should not only pay close attention, but consider this in the strategies and investments.

Earlier in my career, I had a boss who would frequently say “the answers are in the room”. This expression was used to encourage us to form teams to discuss and find solutions for significant business problems. Inherent in the statement was the belief that the answers to complex business challenges could be sourced internally  if only we could get the right people in the room and hash things out. I think about that statement today and realize that, quite often, the answers ar