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news & commentary


Should the NFL make their halftime show "addressable"?
For the first time this year, there was an alternate halftime show streaming online. Viewership was well below the Bad Bunny halftime show version, but significant nonetheless.

Beth Plummer
Feb 192 min read


AI-Powered UGC: When Creators Become Systems
At a recent presentation, Gerard Kunkel focused briefly on the coming tectonic shift in media creativity and production that will be fostered in as a result of AI, and the tidal wave of individual user generated content (UGC). This post delves into a little more detail on why and how this is happening, and why media executives should not only pay close attention, but consider this in the strategies and investments.

Gerard Kunkel
Jan 304 min read


Three tips for leading through staff reduction
If you’re in a leadership role dealing with the impact of a reorganization, here are 3 tips to lead with empathy while not bashing your company or damaging its culture.

Beth Plummer
Jan 272 min read


“The answers are in the room”…or are they?
Earlier in my career, I had a boss who would frequently say “the answers are in the room”. This expression was used to encourage us to form teams to discuss and find solutions for significant business problems. Inherent in the statement was the belief that the answers to complex business challenges could be sourced internally if only we could get the right people in the room and hash things out. I think about that statement today and realize that, quite often, the answers ar

Beth Plummer
Dec 5, 20252 min read
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